Privacy Policy

Last updated: 4 September 2026

UK Dancewear ("we", "us" or "our") operates this website and online store. Our store is powered by Shopify, which provides the ecommerce platform that enables us to sell our products and services to you.

This Privacy Policy explains how we collect, use, store and share your personal information when you visit our website, place an order, create an account, contact us or otherwise interact with UK Dancewear.

By using our website, you acknowledge that you have read this Privacy Policy.

Personal Information We Collect

Depending on how you interact with UK Dancewear, we may collect and process information including:

• Contact information, such as your name, email address, telephone number, billing address and delivery address.
• Order and transaction information, including products you purchase, return or cancel, your order history and payment information.
• Account information, if you create a customer account, including your login details, preferences and settings.
• Payment information. Payments are processed through our payment providers. We do not directly store your full payment card details.
• Communications, including information you provide when contacting us about an order, product or other enquiry.
• Device and technical information, such as your IP address, browser, device and network information.
• Website usage information, including how you browse and interact with our website, products and services.

How We Collect Your Information

We may collect personal information:

• Directly from you when you place an order, create an account, contact us or otherwise provide information to us.
• Automatically when you use our website, including through cookies and similar technologies.
• From Shopify and other service providers that help us operate our website and fulfil orders.
• From advertising, analytics or other business partners where permitted by law.

How We Use Your Personal Information

We may use your personal information to:

• Process and fulfil your orders.
• Take and process payments.
• Arrange delivery and returns.
• Provide customer service and respond to enquiries.
• Manage customer accounts.
• Prevent fraud and maintain the security of our website.
• Improve our website, products and customer experience.
• Comply with our legal and regulatory obligations.
• Send marketing communications where you have consented to receive them or where we are otherwise permitted to do so by law.
• Measure and improve our advertising and marketing activities where permitted.

Where required by applicable data protection law, we process your information on an appropriate legal basis, which may include performing our contract with you, complying with a legal obligation, pursuing our legitimate business interests or obtaining your consent.

Marketing

Where permitted, we may use your personal information to send you information about UK Dancewear products, offers and promotions.

You can unsubscribe from marketing emails at any time by using the unsubscribe link contained in our emails.

Unsubscribing from marketing will not prevent us from sending you essential communications relating to an order, payment, return or customer-service enquiry.

Cookies and Similar Technologies

Our website uses cookies and similar technologies to operate the store, remember preferences, understand how customers use our website and, where applicable, support advertising and marketing.

Where required, you will be given choices about the use of non-essential cookies.

For further information or to manage your preferences, please use the cookie/privacy controls available on our website.

How We Share Personal Information

We may share personal information with trusted third parties where necessary to operate UK Dancewear and provide our services. These may include:

• Shopify.
• Payment processors.
• Delivery and fulfilment providers.
• IT, hosting and cloud-service providers.
• Customer-service providers.
• Analytics providers.
• Marketing and advertising providers, where permitted.
• Professional advisers and authorities where required by law.

We may also disclose information where necessary to comply with a legal obligation, protect our rights or those of others, investigate fraud or security issues, or in connection with the sale or transfer of all or part of our business.

Shopify

Our online store is powered by Shopify. Shopify processes certain personal information when you visit or use our store in order to provide its services to us and to you.

Information submitted through our store may therefore be processed by Shopify and its service providers, including in countries outside the country in which you live.

Shopify may also process information for its own purposes in accordance with its privacy policies and applicable law.

You can find more information in Shopify's Consumer Privacy Policy and through Shopify's Privacy Portal.

Third-Party Websites

Our website may contain links to third-party websites, services or social-media platforms.

If you follow a link to a third-party website, its own privacy policy and terms will apply. UK Dancewear is not responsible for the privacy practices, security or content of third-party websites that we do not control.

Children's Privacy

Our services are not intended to be used independently by children who are not legally able to enter into contracts or provide the relevant consent in their jurisdiction.

We do not knowingly collect personal information from children where we are not legally permitted to do so.

If you are a parent or guardian and believe a child has provided personal information to us inappropriately, please contact us so that we can review and, where appropriate, delete the information.

How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including to:

• Fulfil and manage orders.
• Maintain appropriate business and financial records.
• Meet tax, accounting and other legal obligations.
• Resolve disputes.
• Prevent fraud.
• Enforce our agreements.

Different types of information may therefore be retained for different periods.

Security

We take reasonable measures to protect the personal information we process.

However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.

Please do not send sensitive or confidential information to us using an unsecured method of communication.

Your Data Protection Rights

Depending on where you live and subject to applicable law, you may have rights relating to your personal information, including the right to:

• Request access to personal information we hold about you.
• Ask us to correct inaccurate or incomplete information.
• Request deletion of your personal information in certain circumstances.
• Request restriction of certain processing.
• Object to certain processing.
• Request a copy of certain information in a portable format.
• Withdraw your consent where our processing is based on consent.
• Object to or opt out of direct marketing.

These rights are not absolute and may be subject to legal exceptions.

We may need to verify your identity before responding to a request.

To exercise your rights, please email ukdancewear07@gmail.com or contact us through the Contact Us page on our website.

International Transfers

UK Dancewear uses service providers, including Shopify, that may process or store personal information outside the United Kingdom.

Where personal information is transferred internationally, appropriate safeguards will be used where required by applicable data protection law.

Complaints

If you have a concern about how UK Dancewear handles your personal information, please contact us first so that we can try to resolve the matter.

You also have the right to complain to the Information Commissioner's Office (ICO) if you are unhappy with how your personal information has been handled.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, services or legal requirements.

When we make changes, we will update the "Last updated" date at the top of this page.

Contact Us

If you have any questions about this Privacy Policy, how we use your personal information or would like to exercise your data protection rights, please contact:

UK Dancewear
Email: ukdancewear07@gmail.com

You can also contact us through the Contact Us page on our website.

For the purposes of applicable data protection legislation, UK Dancewear is the data controller of personal information processed for our own business purposes.